Thank you for your interest and your visit to our website. The protection of your personal data is of particular concern to us at every stage of the cooperation. Therefore, the following explains which data from your visit is used for which purposes.

Personal data within the meaning of the General Data Protection Regulation is any information relating to an identified or identifiable natural person (hereinafter "data subject"). This includes, for example, your name, your address or your e-mail address.

This website embeds videos from YouTube, a service of YouTube, LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, a subsidiary of Google Inc, Amphitheatre Parkway, Mountain View, CA 94043, USA. For users who are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland is the data controller for your data.
 
We use YouTube in extended data protection mode. If you call up a page in which a YouTube video is embedded, a connection is established to the YouTube servers and the content is displayed on the website by informing your browser. According to YouTube's information, however, data is only transmitted to the YouTube server in "extended data protection mode" if you actively start the video.

If you are logged into your YouTube account when you visit our website, the information about the videos you watch will be assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website.

Furthermore, YouTube may store various cookies on your end device after starting a video or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve the user experience and prevent fraud attempts.

Insofar as data is processed outside the European Economic Area / the EU, where there is no level of data protection corresponding to the European standard, Google states that it uses standard contractual clauses.

For more information about privacy on YouTube, please see their privacy policy at: https://policies.google.com/privacy?hl=en-GB&gl=de .

The legal basis for the use of YouTube is your consent, Art. 6(1)(a) GDPR. This can be revoked at any time with effect for the future.

On our website we use plugins from Spotify, an audio-streaming platform. In case of prior consent via our data protection information, when this plugin is invoked, a connection will be made to the Spotify servers, and Spotify will receive a range of analytical data from your web browser.
 

• Types of data processed: usage date (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
• Data subjects: users (e.g. website visitors, users of online services).
• Purpose of processing: measuring reach (e.g. access statistics, recognising returning visitors); conversion measurement (evaluating the effectiveness of marketing measures); profile with personal information (creation of user profiles). 
• Legal basis for the processing: consent pursuant to Art. 6(1)(a) GDPR.

 
Further information on processing activities, methods and services:
Spotify: Spotify – music hosting and widget
Service provider: Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden;
Website: https://www.spotify.com/
Privacy policy:https://www.spotify.com/de/legal/privacy-policy/

For reasons of transparency, we would like to point out that we use the Google Tag Manager. The Google Tag Manager itself does not collect any personal data. The Tag Manager makes it easier for us to integrate and manage our tags. Tags are small pieces of code used to measure traffic and visitor behaviour, track the impact of online advertising and social channels, set up remarketing and targeting, and test and optimise websites, among other things. We use the Tag Manager for the above analysis tools. If you have made a deactivation, this deactivation will be taken into account by the Google Tag Manager. For further Information on Google Tag Manager see: https://www.google.com/intl/de/tagmanager/use-policy.html .

We use the Google Ads service. Google Ads is an online advertising programme by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

This means that we place Google Ads and also use Google Remarketing and Conversion Tracking as part of this. The ads are displayed after search queries on websites of the Google advertising network. In addition, we use ads remarketing lists for search ads. This allows us to customise search ad campaigns for users who have visited our website before. Through the services, we have the opportunity to combine our ads with certain search terms or to display ads for previous visitors, for example, advertising services that visitors have viewed on our website. We can therefore display interest-based advertising to users of our website on other websites within the Google advertising network (as a "Google ad" within Google Search or on other websites).

For interest-based offers, an analysis of online user behaviour is necessary. Google uses cookies to perform this analysis. When clicking on an advertisement or visiting our website, a cookie is set on the user's computer by Google. These cookies have a duration of 90 days. The information collected by means of the respective cookie is used to target the visitor in a subsequent search query. Further information on the cookie technology used can also be found in Google's notes on website statistics and in the privacy policy. With the help of this technology, Google and we as a customer receive information that a user has clicked on an ad and been redirected to our websites. The information obtained in this way is used exclusively for statistical evaluation to optimise the advertisements. We do not receive any information that personally identifies visitors. Your IP address will be transmitted to Google, but since we use Google Analytics IP masking on this website, your IP address will be anonymised. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page on our website that was tagged with a conversion tag. Based on these statistics, we can track which search terms were clicked on particularly often and which ads lead to the user contacting us via the contact form.

If data is processed outside the EEA, where there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish a secure level of data protection.

You can find more information on data protection in the context of Google Ads at: https://policies.google.com/technologies/ads?hl=en
 
The collection and storage of data is only carried out after explicit consent in accordance with Art. 6(1)(1)(a) GDPR. This consent can be revoked at any time with effect for the future.

If you do not want your visit to be included in the user statistics, you can prevent this by preventing the storage of the cookie required for these technologies, e.g. via the settings of your browser.

You also have the option of selecting the types of Google ads or deactivating interest-based ads on Google via the ad setting, you can disable the use of cookies by third parties by visiting the Network Advertising Initiative's disabling help.

However, we and Google still receive statistical information about how many users have visited this page and when. If you do not wish to be included in these statistics, you can prevent this by using additional programmes for your browser (e.g. with the add-on Ghostery).

Our website uses the open source web analytics service Matomo, a service provided by "InnoCraft Ltd", a company based at 150 Willis St, 6011 Wellington, New Zealand. As InnoCraft is located outside the EU, InnoCraft has appointed a representative in the EU (privacy@innocraft.com).Matomo uses cookies, which enable an analysis of the use of the website. For this purpose, the usage information collected in the cookie (including your shortened IP address) is transmitted to Matomo's server located in the EU and stored for usage analysis purposes. Matomo does not transmit data to servers that are outside of our control. Your IP address is immediately anonymised during this process, so that you as a user are not identifiable to us. The information collected about your use of this website is not shared with third parties. We use the collected data for statistical analysis of user behaviour for the purpose of optimising the functionality and stability of the website and for marketing purposes. Our interest in and purpose of the data processing lies in the optimisation of our website, the adaptation of the contents and the improvement of our offer. The interests of the users are sufficiently protected by anonymisation.

We only store the analysis data for as long as the purpose of the data processing requires, but for a maximum of 6 months. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can change your cookie settings for this website here:

This website uses the lead generation service of Leadinfo B.V., Rivium Quadrant 141, 2909 LC Capelle aan den IJssel Netherlands.

This recognises visits by companies to our website on the basis of IP addresses and shows us publicly available information about the companies, such as company names or addresses. For this purpose, the IP address of the website visitor is transmitted to Leadinfo and Leadinfo searches public databases to find the registered owner of the IP address in question. This owner is identified by means of business registers. This allows us to see which companies visit our website.

The IP address is not stored after this processing.

In addition, Leadinfo uses two first-party cookies to analyse user behaviour on our website and processes domains from form entries to correlate IP addresses with companies and improve the services. For more information, visit www.leadinfo.com.

The legal basis for the data processing is your consent in accordance with Art. 6(1)(1)(a) GDPR.

We work with a number of service providers who take on technical and content-related tasks in the provision of our website. This includes services such as hosting and maintenance of our website. The following service providers are currently used:

1&1 Internet SE, Elgendorfer Str 57, 56410 Montabaur, Germany

Homepage Helden GmbH, Poststraße 20, 20354 Hamburg, Germany

You have the following rights with us regarding your personal data:

General rights

You have the right of access, rectification, erasure, restriction of processing, objection to processing and data portability. Insofar as processing is based on your consent, you have the right to revoke this with effect for the future.

Rights in data processing accordung to legitimate interest

In accordance with Article 21(1) GDPR, you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) GDPR (data processing in the public interest) or on the basis of Article 6(1)(f) GDPR (data processing for the protection of a legitimate interest); this also applies to profiling based on this provision. In the event of your objection, we will no longer process your personal data unless we can prove compelling reasons for processing worthy of protection which outweigh your interests, rights and freedoms, or if the purpose of processing is the assertion, exercise or defence of legal claims.

Rights in direct advertising

If we process your personal data for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing in accordance with Article 21(2) GDPR; this also applies to profiling insofar as it is associated with such direct marketing.

In the event of your objection to processing for the purpose of direct marketing, we will no longer process your personal data for these purposes.

Right to complain to a supervisory authority 

You also have the right to complain to a competent data protection supervisory authority about the processing of your personal data by us if you believe that the processing of your personal data violates data protection regulations.

If you have any questions about data protection and the processing of your personal data, please contact our data protection officer. They will also be happy to assist you with applications, requests for information, suggestions or complaints.